I work at a large church where communication is getting more and more challenging. People don't read their mail like they used to and their email addresses are bogged with junk mail. Facebook is a great way to communicate what is going on but there are a number of things to take into consideration. Here is a link I found with some helpful questions/ ideas to take into consideration before starting a facebook page for you church.
http://www.kansaseast.org/console/files/oFiles_Library_XZXLCZ/The_Church_and_Facebook_UFDHYKCV.pdf
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